WebIQ® Technology
WebIQ is the fastest, most accurate method for identifying root cause of visitor failure.
It all starts with the visitor. Our conversion improvement programs work from a continuous stream of WebIQ-delivered feedback. We process data from a very large sample of actual site visitors through a proprietary analytical framework that breaks down the reasons for a visit failure in a prioritized format.
We combine web analytics AND survey data. Many companies gather analytics—the path visitors take on the website, what they do—without knowing who they are or their intents and attitudes. Many gather survey data—who they are, what they want, how they feel—without correlating actual site behavior. We gather both quantitative and qualitative analysis to combine the "who, why, and how" to improve your customers' experience.
First WebIQ digs deep into your customers' intents and attitudes, then overlays this with their behaviors, by monitoring every click of the customers' experiences.- Intents & Attitudes – what is the reason for coming to your site: shop, browse, learn? Are they successful? What is the overall perception of your brand? Your competition? What emotional responses occur while using the site? What is the overall satisfaction rating?
- Behaviors – We chart the actual navigation and path behavior. We record errors and alternative paths. Ultimately, we measure conversion or drop outs.
How does WebIQ work?
- At the first visit, we invite a site visitor to participate in a short study to help improve the site
- When a visitor says yes, we initiate the Web
- We present questions to the participant to determine who they are (commonly gender, age, occupation, etc.) and why they visit the site
- We encourage the participant to explore the site as they normally would. We monitor and capture their clickstream (travel path)
- Once the participant leaves the site or closes their browser window, we ask a final set of questions
- Was your visit successful? Did you achieve your visit purpose?
- Why were you successful-or not?
- How satisfied were you with the overall site experience?
- How likely are you to return to the site?
- Will you recommend the site to others?
- What do you plan to do next?
Once we've analyzed your customers' intents, attitudes and behaviors, we diagnose problems and provide specific improvement recommendations. After all, online success isn't just about click-throughs and pageviews. It's about creating a memorable, successful experience for your customer. Contact Us to get started using our WebIQ technology today.