WebIQ: Online User Experience Research Technology
WebIQ® is our patented survey technology that enables many of our online services. Because WebIQ monitors site visitor behavior it has a number of unique capabilities:
- Survey questions can be presented to visitors about specific areas of the site that they visited to see if the content meets their needs
- Survey questions can be presented to visitors if they behave in a specific way - like dropping out of a checkout process - to find out why
- A visit end exit survey is presented only when visitors close the browser or navigate to a new domain so you capture the entire visit at the actual end of the visit
- Our integration of survey and click stream data empowers us to detect which areas of the site are having a positive or negative effect on the user experience
Our customers choose WebIQ because of its robust technological capabilities and our ability to analyze its data and produce actionable recommendations for site improvement. We do this better than any other company on the planet.
WebIQ Powered Services
- Attitudinal Analytics® - Captures visitor demographics, intent, and success and through detailed analysis produces actionable recommendations for user experience improvement
- Online Usability Testing - Presents tasks to a recruited panel of geographically dispersed users and collects usability feedback and behavioral data about how they perform the tasks
- Competitive Benchmarking - Presents tasks to a recruited panel of geographically dispersed users and collects competitive data on task performance and site preference
Contact Us to see how WebIQ can be deployed to help you improve your site.