Our patented WebIQ® survey technology powers many of our online services and has a number of unique capabilities:
Present survey questions to visitors about specific areas of the site they visited to see if the content meets their needs
Present survey questions to visitors if they behave in a specific way – i.e. dropping out of a checkout process
Integrate survey and click stream data to provide visibility into which areas of the site have a positive effect on the user experience and which have a negative effect
Site Intercept Survey - Captures visitor demographics, intent, and success and through detailed analysis produces actionable recommendations for user experience improvement
Persona Development - Using WebIQ we can gather direct user experience metrics for every aspect of an existing site, along with direct user feedback about specific site content and functions. This data is rich in the attitudinal, behavioral and experiential insights that endow our personas with authenticity and bring them to life.
Contact Us to see how WebIQ can be deployed to help you improve your site.