UCD Phase #2: Understand your user and their needs.
We recommend complementing Attitudinal Analytics® with our Behavior-based Website Persona Development solution. Along with the metrics collected in phase #1, persona development will help define your site's key personas, help you understand their needs from the site, and explain their behavior. These personas are later used to guide test participant recruiting for Usability Tests and/or Focus Groups.
How can I establish the best practices in my space?