Solutions for Common Challenges

Solution: You need to perform some competitive usability testing either online or in the usability lab.  There are advantages and disadvantages to each and we would be happy to explain them to you.  Competitive usability testing will clearly show what your customers need and want from your web site.

Solution: Our Attitudinal Analytics® service answers the "why" questions.  Our customers use it to compliment web analytics - not replace it. 

Solution: This is more common that you think. A thorough Usability Test, specifically designed to test navigation, will help you pinpoint where the difficulties exist and provide recommendations on how to correct these issues.

Solution: Rapid Iterative Testing is a great way to do this.  It's a pretty intense week of testing mixed with design changes.  But at the end of the week you will have a design that rocks!

Solution: Our customers tell us that Attitudinal Analytics®, with its combination of survey and click-stream data, is the most robust user experience offering in the industry.  We happen to agree!

Solution: We recommend utilizing our Design Walkthrough for your one usability test.  It is conducted relatively early in the development cycle so the findings and recommendations can be easily applied.

Solution: Our Feature Prioritization Study will help you answer that question.  It produces a top to bottom quantification of benefit based on your customer's needs.  A side benefit - you may find a few features that are so low on the priority list that you won't spend the money to add them.

Solution: A competitive design walk-through is what you need.  Don't be concerned that the designs are non-functional.  We have a number of ways of testing designs to get solid actionable usability data for you.

Solution: Absolutely! Our Global, Multi-Language User Research is unrivaled.  We can perform these studies online using WebIQ or through the usability lab.  And we don't have to travel all over the world to get the job done.  Contact us and we can explain the advantages of both methods.

Solution: We recommend Attitudinal Analytics®.  Many of our customers have brand or information sites on which they cannot measure pure conversion.  This service will give you a broad picture of site performance through the eyes of your site visitors and show you where the new design can be improved.

Solution: We understand. Attitudinal Analytics® combined with Usability Tests will help you find the what and where of your website problems and provide actionable recommendations for resolving them.

Solution: We recommend our Express Usability Test.  It's a 1 day usability test with an abbreviated deliverable that can be turned around quickly and inexpensively.

Solution: We recommend our Panel-based Competitive Benchmark Benchmarking solution or our Lab-based Competitive Benchmark Test.  There are advantages to each.  Contact us and we can quickly explain the differences.

Solution: Absolutely! Our Online User Experience Research will differentiate the success between new visitors and returning visitors.  More importantly it will show you why first timers fail.  That is the single biggest factor that impedes return visits.

Solution: Absolutely! We recommend our Expert Analysis / Heuristic Evaluation.

Solution: Our Attitudinal Analytics® solution with Follow up email will provide you with the post-visit information you need.

Solution: Yes. Our Behavior-Based Persona Development service leverages the data collected during our Attitudinal Analytics® service to build the most realistic and robust personas in the industry.

Solution: A detailed Site Search Evaluation will explain difficulties and provide valuable insight on how to correct them.

Solution: Definitely. Our Taxonomy/Information Architecture Study is designed to do exactly that.