Our approach to user experience measurement is unique. Here's how:
- We capture a survey respondent's responses and click stream as an integrated record
- We can customize the questions in a site survey based on each individual's jounrey through the site; they will see questions related only to what they did or saw, not an avalanche of questions unrelated to their particular experience
- We can also perform qualitative usability user experience research study for users of a mobile application or website.
Here's a June 2009 case study on Lee.com that really tells the story.
We can't promise to double revenues on every site we analyze. But we can promise that there are things about your site that cause problems for your visitors and detract from the user experience, and you either don't know about them or you haven't quantified how much they are costing you.
- We will find them
- We will analyze them
- And we will tell you how to fix them
If you aren't getting everything you need from your current research Contact Us for more information or to schedule a demonstration of our Online User Experience Research capabilities.