Mobile Usability Testing
If you are building a mobile app or porting your web site to a mobile platform, usability testing is critical to its success.
Our mobile expertise includes the following:
- Conducting mobile user experience research projects since 2006
- 20 years of cumulative mobile testing experience among analysts
- Competitive/Comparative testing of mobile apps, sites, devices (iPhone, Blackberry, Droid, iPad)
- Developed and ran surveys on multiple major retailer sites to better understand mobile behaviors
- Conducted internal comparative studies on mobile sites
- Presented 4 webinars in 2010 on various mobile topics. Visit our Webinettes Archive page to access these.
If you are starting to design a new app or site, we can conduct Focus Groups to gather feedback from users of specific devices, such as the iPad. The Focus Groups will help you to understand how people use their device and what functionality and features they would like to see in your app or site.
The procedures for mobile usability testing are very similar to a typical Usability Test. There are a couple of twists however:
- We have designed a mobile testing platform that lets us capture video of the keyboard and screen of any mobile device (refer to the photo above).
- We recruit test participants specific to your needs and have them use the appropriate mobile device for the test sessions. That is the only way you are going to get an accurate picture of the user experience.
We also offer Expert Reviews of mobile sites and apps if your timeline does not support a Usability Test. Two analysts will independently review your site or app and document all identified usability issues. The analysts will consolidate their perspectives into a report designed to provide high-level analysis and feedback, as well as specific issues or concerns about the mobile site or app. Visit our Expert Review page to learn more.
Mobile Internet usage is growing very, very rapidly. If you are moving your site to mobile, contact us and get us involved.
