Design walk-through testing will reveal early in your development process what people expect from your website, and expose areas needing improvement before time and resources are spent to build features.
Identifying and fixing problems while still in the design stage through a design walk-through test is less costly than discovering them later on, after the website is built. A design walk-through is an excellent way to confirm your concepts “click” with your customers.
Usability Sciences conducts design walk-through tests in its custom-built, state-of-the-art lab or at a facility of your choice.
- We start by working with you to understand your research objectives, identify your target audience and determine which assets will be evaluated by participants (e.g., wireframes, screenshots, prototype, etc.).
- Your assigned research team will then develop a test plan, which includes the task scenarios and moderator questions that will be used to ensure all necessary feedback is gathered during the test sessions.
- In parallel, Usability Sciences’ in-house recruiting team will screen and schedule participants who meet your target audience.
- One-on-one test sessions (either 60 or 90 minutes long) are conducted over two to three days. During the test sessions, participants perform defined tasks and are asked questions about what they think about the website designs.
- After testing is complete, the results are analyzed and compiled into a report, which contains actionable recommendations for fixing the observed issues with the website.
Just as for a usability test, with a design walk-through you will see people using your website in realistic situations, as well as hear them describe their experience in their own words. You may see them do unexpected actions or hear suggestions for new features; most importantly, you will get insights into how your users think. Testing will ensure your website is easy and intuitive to use.
Design walk-through testing will also help you answer the following questions:
- Is there anything in the design that is unclear or confusing?
- Would users prefer the designs to look or behave differently?
- Which features are of highest value to your target customers?
- Are there any features missing from the designs?
- Are user expectations different than the intended functionality?
Contact us today to uncover significant issues before your website is released.