Comparative "Best-of-Breed" Study
When clients want to create a new product or website while leveraging the best features of their competitors' product or website, we perform a comparative "Best-of-Breed" study. This type of study consists of asking users to perform identical tasks on our client's competitors' products or websites. Video cameras capture the users' experience while Usability Analysts electronically log user comments and actions.
During the testing sessions, users are asked to complete surveys in order to capture their satisfaction with each product or website and to gauge how all of the products and websites compare. After testing is concluded, usability analysts examine all data, present comprehensive performance evaluation of each product or website, and determine "Best of Breed" characteristics of each product tested. The focus of this study is less on tasks and timings and more on likes/dislikes of each competitor's product or website.
Typical "Best of Breed" Project Structure
- Number of Testers: Up to 12 Testers
- Number of Competing Products: 2 - 3
- Number of Testing Days: 4 - 5 days
- Recommended Stage in Development Cycle: Working prototype or fully functional product website
Comparative "Best-of-Breed" Study Deliverables
- Upon study completion, a report consisting of executive summary, user comments, survey results, task timing/completion analysis, general perceptions of each product, and "best of breed" recommendations is provided
- We also provide digital video recordings of each test session which display picture-in-picture of product and user
- A highlight DVD of video clips from the test covering three to five important topics is also available
- The study report and video are available six business days after study completion, and an additional two days for the Highlight DVD
Contact Us for more information or to schedule a Comparative "Best-of-Breed" Study
