Use your customers to build your taxonomy and improve findability

Taxonomy

The number one problem most web sites suffer from is poor “findability” of information.  Site taxonomy and content naming contribute in a major way to the “findability” of information on your site.   We can help you improve it.
 
Usability Sciences developed our methodology in partnership with Procter & Gamble in 1998.  Since then we have deployed it to web sites around the world.  The key is the use of your actual customers and prospects in the research to understand the terms they think in and how they would like your products and information organized.
 
The deliverable from the project tells you how to re-organize site content and what to call it.  It’s specific. It’s on target.  And your customers created it.
 
Contact Us to find out more about how we work.  Well be glad to provide customer references.