Here's what our pharma customers tell us they need to know:
- Is my website providing the information that HCP's need?
- Is my website encouraging sufferers and caregivers to ask their doctor about my drug?
- We are about to re-launch a brand site and need to make sure we are delivering the right message in the most effective way.
- We need to get a baseline measure of what is working on the current site so we can prioritize design improvements.
Here are some usability solutions that have worked for our customers:
- After an Attitudinal Analytics® analysis a major drug site improved their HCP informational content which resulted in a 22% increase in doctors' likelihood to write scripts for the drug
- By applying the recommendations from Usability Testing a drug site improved the success ratings of sufferers visiting the site by 17%
We deliver these results by capturing the voice of the customer and translating it into actionable recommendations for site improvements.
Contact us and we can start a discussion on how to improve the effectiveness of your site.