Usability & User Experience Research for Pharmaceutical Websites

Here's what our pharma customers tell us they need to know:

• Is my website providing the information that HCP's need?
• Is my website encouraging sufferers and caregivers to ask their doctor about my drug?
• We are about to re-launch a brand site and need to make sure we are delivering the right message in the most effective way.
• We need to get a baseline measure of what is working on the current site so we can prioritize design improvements. 

Here are some usability solutions that have worked for our customers:

• After an Attitudinal Analytics® analysis a major drug site improved their HCP informational content which resulted in a 22% increase in doctors' likelihood to write scripts for the drug
• By applying the recommendations from Usability Testing a drug site improved the success ratings of sufferers visiting the site by 17%

We deliver these results by capturing the voice of the customer and translating it into actionable recommendations for site improvements.

Contact us and we can start a discussion on how to improve the effectiveness of your site.