Field Studies / Ethnography
Field Studies involve observing the way products are used in people's homes or places of work and provide design insights that can be used to satisfy customers' real goals and desires. Each Field Study is specifically designed for the client and their target market customers, but they all capture an understanding of how a product fits within the busy lives of real customers. With minimal intervention, our user experience professionals observe how end-users interact with the product or website in their natural environment. This approach to Field Studies / Ethnography allows the user experience team to determine how easily customers are able to accomplish their goal.
Field Study / Ethnography Project Structure
- Number of Participants: Up to 8
- Number of Observation Days: Varies by study
- Recommended Stage in Development Cycle: Anytime, but generally conducted during requirements gathering phase or once a prototype or product is fully developed
Field Study / Ethnography Deliverables
- Typically the report and video recordings are delivered seven business days following the last observation day.
- The report consists of an executive summary, findings and recommendations, results, and observation session logs.
- The video recording, if appropriate for the study, is provided for each session observed.
Contact Us for more information or to schedule a Field Study.
