Feature Prioritization Study
Feature Prioritization Study is recommended for clients needing to gather group feedback from specific target audiences on specific product or website features. The purpose of this study is to understand the importance of product or website features and/or functions. Feature Prioritization Study can occur anytime within the site development or deployment cycle since the timing is predicated on the objectives of the specific focus group. We recommend at least 2 sessions per focus group.
Project Structure for Feature Prioritization Study
- Number of Users per Group: 6 - 8
- Number of Groups: 2 - 3
- Recommended Stage in Development Cycle: Anytime group feedback is required, though these studies are primarily conducted during the concept stage
Feature Prioritization Study Deliverables
- Two days after the conclusion of a Feature Prioritization Study, a report is provided containing a summary of user comments and recommendations, analyst observations, and survey results when applicable
- Digital video recordings and session transcripts of each focus group are also provided
Contact Us for more information or to schedule a Feature Prioritization Study.
