Field Studies and Focus Groups
We can achieve valuable customer insights by observing customers in their natural environment. Our team of user experience professionals immerses themselves in the environment of the participants to learn how the user interacts with a product or software application. We discover details not otherwise uncovered.
During Focus Groups, user experience specialists interview customers about likes, dislikes, and preferences of products, services, and/or enhancement concepts. Participants engage in discussion with other participants and consensus building may or may not be the end goal of this type of study. The client may observe.
We customize Field Studies and Focus Groups for each client. However, we do offer studies with pre-defined deliverables that may serve your need: Behavior-Based Website Persona Development, Feature Prioritization Study, and Information Architecture and Content Naming.
Contact Us for more information or to schedule a Field Study or Focus Group engagement.
