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The Usability Blog
A Practical Guide to User Experience Insights

Usability Sciences’ Webinars Draw Attendees from Major Industry Players As Companies Focus on Improving Their Online Customer Experience

Irving, Texas, USA – As major corporations continue to place more focus on their online channel following the economic slowdown, Usability Sciences’ monthly usability webinettes have gained rapidly in popularity. Launched in response to client demand, the short, 30-minute sessions deliver actionable usability tips within the context of constantly evolving usability best practices.

Jeff Schueler, Usability Sciences’ founder and president, said, “Each month we see larger and larger audiences and a wider range of industries represented. For 20 years, we have attracted and retained customers by practicing a philosophy of superior customer service. We view the webinettes as a natural extension of that service philosophy. We keep each session short but schedule each multiple times during a month to make it as convenient as possible to attend. If an attendee learns and applies something valuable during the session, we hope they will reach out to us when they have a need for usability testing or user experience research. Our presenters are full-time usability analysts who put a lot of effort into condensing their day-to-day experience into usability nuggets. Feedback from our attendees proves that the effort is worth it.”

The webinette content is drawn from the hands-on experience of the Company’s usability analysts who conduct hundreds of usability tests every year using methodologies as varied as Design Walkthroughs, Rapid Iterative Testing, and Competitive Benchmarking. The webinettes are presented live online by a usability analyst and each session ends with a question and answer exchange. Previous webinette topics have included, ‘Survey Do’s and Don’ts,’ ‘Creating an Effective Product Page,’ ‘Optimizing for Recurring Visits’ and ‘Best Practices for Forms.’

Andy Adams, the Product Manager for Brand Websites at La Quinta Inns & Suites, a national hotel chain, had this to say about the Usability Sciences webinettes: “The webinar series from Usability Sciences provide quick, actionable insight for removing roadblocks to success in the typical online experience. Their expert analysts consistently deliver valuable recommendations in this highly convenient format.”

In an effort to deliver increased content value to webinette attendees in the coming year, Usability Sciences has developed an integrated series focused on improving the purchase process, the branding experience, and visitor site conversion. The planned webinette topic for January 2010 is ‘Lights, Camera, Interaction!’ which focuses on usability best practices for multi-media delivery. For a link to sign-up for this and other upcoming webinettes, go tohttp://www.usabilitysciences.com

About Usability Sciences:

With more than 20 years of experience in the usability and user experience arena, Usability Sciences has developed an industry-leading portfolio of testing methodologies that delivers robust and actionable results to its clients. The Company works on an ongoing basis with hundreds of national and global corporations, a majority of them Fortune 500 companies, from a broad spectrum of industries. The Company’s experience also extends to international usability testing, with tests conducted in Europe, Asia, and South America. For more information about Usability Sciences’ service offerings, go to http://www.usabilitysciences.com or call 1-800-820-1222.

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CLIENT TESTIMONIALS

“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Kevin King
Senior Director of Digital Media, A&E Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company