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The Usability Blog
A Practical Guide to User Experience Insights

Usability Sciences Releases PathNav Analysis Tool

DALLAS (March 15, 2004) Usability Sciences Corporation, a company dedicated to delivering business impact through the science of usability, announced today the release of PathNav, an analysis extension of the company’s market-leading WebIQ survey technology. PathNav provides visibility into the paths actual Web site visitors take and insight into the relative effectiveness of those paths.

WebIQ differs from other site survey technologies in its ability to reveal cause, as well as effect. WebIQ allows this by capturing richer user experience data than other survey vehicles, storing scored responses, verbatim feedback, and clickstream data as an integrated record. PathNav exploits the richness of the data, revealing, click by click, the effect of navigation choices on visit success for any given segment of the visitor population. This provides site managers the ability to see the effect that each navigational decision has on key user experience metrics, such as visit success, site satisfaction, brand affinity, and likelihood to return or to purchase.

“Our mission is to help our customers understand the effectiveness of their website and evaluate what can be done to make it better. PathNav enhances our analysts’ ability to deliver actionable recommendations based on data gathered by WebIQ,” said Jeff Schueler, president of Usability Sciences. “They can now manipulate data in ways never before possible, and quickly get to the root causes of site problems.”

PathNav’s power and sophistication derive from its proprietary aliasing engine, an automated methodology for cleansing and organizing clickstream data into meaningful analytical buckets. Usability Sciences’ analysts can work with up to 20 alias groups, where each alias group can contain an unlimited number of data points. Aliasing can be adjusted, therefore, to support a wide variety of analytical viewpoints. PathNav provides the ability to look at data from a navigational perspective, a content perspective, an architectural perspective, a process perspective, or other perspectives that best meet the site??s mission and business objectives. The integration of attitudinal and behavioral data provides unprecedented insight into the causality of the site visitors’ user experience.

About Usability Sciences Corporation

Usability Sciences Corporation has assisted designers of technologies in gaining insight into the experience of their users through every popular technology since 1988. Usability Sciences measures the customer experience of websites using its patent-pending WebIQ, an opt-in research technology that enables the company to collect and analyze voluntary information from actual website visitors, provide a comprehensive, visual representation of site performance, and make actionable recommendations for site improvement. Usability Sciences also provides lab-based usability testing of Internet sites, corporate Intranets, software products and hardware products. For more information visit http://www.usabilitysciences.com/.

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CLIENT TESTIMONIALS

“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Kevin King
Senior Director of Digital Media, A&E Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company