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The Usability Blog
A Practical Guide to User Experience Insights

Usability Sciences Launches WebIQ Pharma – an intelligent survey tool that allows Pharma sites to measure and improve website effectiveness

March 10, 2010 – Usability Sciences Corporation today announced its WebIQ Pharma offering, an intelligent survey solution that provides pharmaceutical sites with metrics to answer critical questions about site effectiveness, content effectiveness, and return on investment (ROI).  Usability Sciences has provided usability and user experience research to Merck (MRK), Eli Lilly (LLY), Novartis (NVS) and Ortho McNeil for over ten years.

Pharmaceutical brands build websites primarily to drive drug adoption.  The brands want site visitors who have never tried the drug to make an appointment with their doctor to discuss the drug.  The brands want visitors who have been prescribed the drug to keep taking it and get their prescriptions refilled.  Most importantly, the brands need to know which content areas drive the desired behaviors and which content areas do not.  Establishing the link between visitor response to the site and the content that determined their response has heretofore been extremely difficult.  WebIQ Pharma makes it simple and, compared to the labor-intensive alternatives, extremely cost effective.

“WebIQ Pharma employs intelligent survey technology and intelligent dashboards in delivering this patented solution,” said Usability Sciences President Jeff Schueler.  “The intelligent survey technology allows the brand to ask questions of site visitors based on where they went on the site and what content they saw.  WebIQ Pharma dashboards, rather than deliver more ‘dumb’ data, provide answers to the site’s key business questions.”

Usability Sciences developed the methodology specifically for the pharmaceutical industry, where brand sites often carry high costs but generate relatively low traffic.  WebIQ Pharma arms the brand with a continuous stream of answers to drug adoption questions and allows them to constantly improve site stickiness, conversion, and ROI.  WebIQ Pharma is flexible and can be customized to fit any brand’s needs and preferences in terms of options and pricing.

More information can be found at getdirection.com/solutions/webiq/webiq-pharma or by contacting the company directly at info at usabilitysciences.com.

About Usability Sciences:
With more than 20 years of experience in the usability and user experience arena, Usability Sciences has developed an industry-leading portfolio of research methodologies that delivers robust and actionable results to its Fortune 500 client base. For more information about Usability Sciences’ service offerings, go to getdirection.com or call 1-800-820-1222.

Contact Jeff Schueler
909 Hidden Ridge, Suite 575
Irving, TX 75038
(972) 550-1599

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CLIENT TESTIMONIALS

“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Kevin King
Senior Director of Digital Media, A&E Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company