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The Usability Blog
A Practical Guide to User Experience Insights

Usability Sciences Launches New Omni-Channel Research Methodology

IRVING, Texas, June 3, 2014 – Usability Sciences Corporation (USC), a pioneer in usability and user experience research, today announced the official launch of its new Omni-Channel research solution to assist clients in providing a seamless user experience across all channels.

The new Omni-Channel research solution obtains customer feedback across a brand’s multiple touch points, including web, mobile, social media, brick-and-mortar and others. A highly customized solution, it combines lab, online and field-based research activities to gather context-specific customer feedback, as well as highly focused reviews of websites and applications across desktop, mobile, and tablet devices.

“Research has shown us customers expect all channels to be connected and available, wherever and whenever they want. We’re seeing that companies who provide these seamless experiences yield higher satisfaction and retain more than twice as many customers as those companies that don’t,” said Jason Vasilas, senior user experience strategist and creator of theUSC’s Omni-Channel research solution. “With this shift in consumer expectations, we developed our Omni-Channel solution to help companies provide the best possible experience as users move across multiple channels in their customer journey with a brand.”

To date, USC has implemented the Omni-Channel research solution with several Fortune 500 clients, targeting both online pure-play and brick-and-mortar retailers.

“Adding Omni-Channel to our offerings was a natural evolution for us,” said Jeff Schueler, founder and president of USC. “We’ve been helping our clients improve their digital properties for over 25 years and adding an option to bring it all together under one offering was the obvious next step.”

More information about Usability Sciences is available at getdirection.com. Or, contact Usability Sciences directly at (800) 820-1222.

About Usability Sciences.: 
With more than 25 years of experience in the usability and user experience arena, Usability Sciences has developed an industry-leading portfolio of research methodologies that delivers robust and actionable results to its Fortune 500 client base. More information about Usability Sciences is available at getdirection.com.

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