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The Usability Blog
A Practical Guide to User Experience Insights

Usability Sciences Launches New Do-It-Yourself Website Research Application, OnCue™

New Product turns any website into a do-it-yourself research platform by partnering with inexpensive self-service tools like SurveyMonkey and ClickTale

Irving, Texas (May 15, 2013) – Usability Sciences Corporation (USC), a pioneer in usability and user experience research, today announced the launch of its new do-it-yourself website research application, OnCue™.

Coincidental with its 25th year anniversary, Usability Sciences has created OnCue to facilitate ‘frictionless research’ on any website by making it an ‘always on’ research platform which effectively transforms site visitors into an inexpensive research panel.

“OnCue is a mobile-friendly, no-coding interface, that allows researchers and site owners to receive answers to business questions they never would have asked because the old way was too slow or costly,” said Jeff Schueler, founder and president of USC. “After more than 25 years in the usability industry, I’ve learned that for clients to make sound business decisions they must listen to their customers; OnCue makes it easier than ever before to gather customer feedback from your website.”

OnCue is simple to administer and drastically cuts the time and IT effort associated with running intercept research on a website. The tool allows sites to deploy behaviorally-targeted surveys from SurveyMonkey® and SurveyGizmo®, forms from 123ContactForm and Wufoo®, Online Usability Tests from Loop11®, card sorting and tree testing from Optimal Workshop® and session replay from ClickTale®, along with many other supported tools without the need for IT involvement.

“By utilizing an expandable toolbox of third party research tools, OnCue ensures researchers have access to the best tools and are not forced to go with a one size fits all approach,” Schueler said.

USC recruited online researchers in OnCue’s development and, as a result, those features defined by researchers as the most important are now the easiest to use. By using a single, universal tag on website pages, OnCue eliminates factors that typically make intercepting website visitors difficult or untimely. It also features rules to manage multiple research projects: a testing mode before going live, the ability to build customized, cross-browser, opt-in dialogs, and respondent sampling based upon browser, OS, Geo Locations, or IP addresses. OnCue manages all this and more on a cloud-based platform that scales to any amount of website traffic.

OnCue allows market research and user experience research professionals shared access to website visitors and to leverage the toolsets they already use more effectively. OnCue becomes the website researcher’s toolbox, allowing instant deployment of a wide variety of economical third party tools that would have been too resource-consuming to deploy efficiently in the past.

“OnCue is something new and different that puts the researcher in the driver’s seat,” says Schueler.

More information about OnCue is available at www.oncueresearch.com. Or contact Usability Sciences directly at (800) 820-1222.

 

About Usability Sciences.:

With 25 years of experience in the usability and user experience arena, Usability Sciences has developed an industry-leading portfolio of research methodologies that delivers robust and actionable results to its Fortune 500 client base. More information about Usability Sciences is available at getdirection.com.

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Contact:

Russell Cowdrey, Vice President of Innovation
Usability Sciences Corporation
Phone: (800) 820-1222
Twitter: @OnCueResearch

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CLIENT TESTIMONIALS

“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Kevin King
Senior Director of Digital Media, A&E Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company