Website Personas – A Practitioner’s Guide
This white paper, created by Roger Beynon our Chief Strategy Officer, walks aspiring persona developers through the process of creating authentic, usable and predictive personas. It provides detailed insights into execution, along with a variety of examples taken from actual projects and the training workshops they incorporate.
Please fill out the form below to receive the white paper via email. If you would like to speak with someone directly about Persona Development, please contact us.