The Tower at Lake Carolyn
909 Lake Carolyn Parkway
Irving, TX 75039
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With over 500 million “friends”, Facebook is the most powerful of the social networks out there today. Online retailers are discovering new ways to harness this power not only to increase their sales, but also to influence buyers through a virtual “word-of-mouth” known as the ‘Like’ feature.
In last month’s newsletter article we acknowledged the increasing interest in using mobile phones to shop for products, check for product availability, compare prices, and read customer reviews. We conducted an internal competitive test with ten Smartphone users in our lab here in Irving, Texas to find out what the user experience was when it came to mobile ecommerce websites. For testing purposes, we had each user complete a set of tasks using an iPhone.
People are increasingly turning to their mobile phones to shop for products and to check for product availability, compare prices, and read customer reviews. Due to this increased interest, we conducted an internal competitive test with ten Smartphone users in our lab here in Irving, Texas to find out what the user experience was when it came to mobile ecommerce websites. For testing purposes, we had each user complete a set of tasks using an iPhone and this newsletter is the first of a two-part sequence that reveals some of our findings.
The success of a website is multi-faceted. On the lowest level, visitors who do not already know a site URL should still be able to get to the desired website through methodologies used to maximize site traffic, such as Search Engine Optimization (SEO) or Pay Per Click (PPC). But then, upon arrival, visitors should find a compelling and usable website, thus ensuring a successful visit experience. Hand in hand, these fundamentals are essential to achieving conversions.
In last month’s newsletter we discussed survey results from our panel of over 5000 folks who have signed up to participate in research studies. The survey was specifically targeted at mobile phone use for web browsing and shopping. The topics we discussed were:
Until the last half of 2009 we had almost no customers interested in usability on mobile devices. Now the phone is ringing off the hook. The mobile revolution is in full swing and we’re right in the middle of it. As we looked at various mobile sites and apps we were surprised by some of the basic usability issues we saw. At the same time we wondered “Are people actually shopping on their iPhone or Blackberry or are they just surfing and playing?” Internet searches yielded disappointing results. We couldn’t find credible answers to the 3 questions we and our customers wanted answered:
We provided an article in July 2007 (Volume 19) that offered best practices for online checkout. With the ever-changing landscape of the Internet, we were curious to review our recommendations to see if they had stood the test of time. They had. But with the increased maturity of e-commerce comes increased visitor expectations.
What is eye tracking? Eye-tracking systems detect and record where a participant’s eyes are focused at any given point in time. Eye-tracking records both ...
Reward Programs have proven themselves to be one of the most effective methods for building brand loyalty and increasing sales through repeat business. Using ...
Many online retail sites have decided to offer their visitors an online chat option, a clear signal that online retailers and shoppers alike are beginning ...