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Volume 42 - Best Practices for Mobile Retail Sites, Part 1 - July 2010
People are increasingly turning to their mobile phones to shop for products and to check for product availability, compare prices, and read customer reviews. Due to this increased interest, we conducted an internal competitive test with ten Smartphone users in our lab here in Irving, Texas to find out what the user experience was when it came to mobile ecommerce websites. For testing purposes, we had each user complete a set of tasks using an iPhone and this newsletter is the first of a two-part sequence that reveals some of our findings.
Published on Jul 16th, 2010Volume 41 - SEO/PPC and Usability: Fundamentals of Conversion - June 2010
The success of a website is multi-faceted. On the lowest level, visitors who do not already know a site URL should still be able to get to the desired website through methodologies used to maximize site traffic, such as Search Engine Optimization (SEO) or Pay Per Click (PPC). But then, upon arrival, visitors should find a compelling and usable website, thus ensuring a successful visit experience. Hand in hand, these fundamentals are essential to achieving conversions.
Published on Jun 10th, 2010Volume 40 - Shopping Online Mobile - Alive and Very Well (Part II) - May 2010
In last month’s newsletter we discussed survey results from our panel of over 5000 folks who have signed up to participate in research studies. The survey was specifically targeted at mobile phone use for web browsing and shopping. The topics we discussed were:
- What are visitors to shopping websites trying to accomplish there?
- What are people buying through their mobile phone?
Published on May 24th, 2010
Volume 39 - Shopping Online Mobile - Alive and Very Well - April 2010
Until the last half of 2009 we had almost no customers interested in usability on mobile devices. Now the phone is ringing off the hook. The mobile revolution is in full swing and we’re right in the middle of it. As we looked at various mobile sites and apps we were surprised by some of the basic usability issues we saw. At the same time we wondered “Are people actually shopping on their iPhone or Blackberry or are they just surfing and playing?” Internet searches yielded disappointing results. We couldn’t find credible answers to
Published on Apr 16th, 2010Volume 38 - Best Practices for Online Checkout Process, Revisited - March 2010
We provided an article in July 2007 (Volume 19) that offered best practices for online checkout. With the ever-changing landscape of the Internet, we were curious to review our recommendations to see if they had stood the test of time. They had. But with the increased maturity of e-commerce comes increased visitor expectations.
Published on Mar 2nd, 2010Volume 37 - An Eye On Usability
What is eye tracking? Eye-tracking systems detect and record where a participant’s eyes are focused at any given point in time. Eye-tracking records both ...
Published on Jan 14th, 2010Volume 36 - Ramp Up The Sign-Up: A Rewarding Best Practice - Oct 2009
Reward Programs have proven themselves to be one of the most effective methods for building brand loyalty and increasing sales through repeat business. Using ...
Published on Oct 6th, 2009Volume 35 - Chatting Up Sales with Live Chat - Sept 2009
Many online retail sites have decided to offer their visitors an online chat option, a clear signal that online retailers and shoppers alike are beginning ...
Published on Aug 27th, 2009Volume 34 - Making Login Security User Friendly - July 2009
One of the most valuable things about the internet is it enables us to perform transactions online—such as banking, purchasing or bill paying—at our convenience. ...
Published on Jul 30th, 2009Volume 33 - A Time To Share - June 2009
In these competitive times of the online world, optimizing web pages for Google and other search engines is often not enough. Many sites have already ...
Published on Jun 29th, 2009