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We provided an article in July 2007 (Volume 19) that offered best practices for online checkout. With the ever-changing landscape of the Internet, we were curious to review our recommendations to see if they had stood the test of time. They had. But with the increased maturity of e-commerce comes increased visitor expectations.
Published on Mar 2nd, 2010What is eye tracking? Eye-tracking systems detect and record where a participant’s eyes are focused at any given point in time. Eye-tracking records both ...
Published on Jan 14th, 2010Reward Programs have proven themselves to be one of the most effective methods for building brand loyalty and increasing sales through repeat business. Using ...
Published on Oct 6th, 2009
Many online retail sites have decided to offer their visitors an online chat option, a clear signal that online retailers and shoppers alike are beginning ...
Published on Aug 27th, 2009
One of the most valuable things about the internet is it enables us to perform transactions online—such as banking, purchasing or bill paying—at our convenience. ...
Published on Jul 30th, 2009
In these competitive times of the online world, optimizing web pages for Google and other search engines is often not enough. Many sites have already ...
Published on Jun 29th, 2009In today’s economic environment, it is critical to achieve a return on investment (ROI) for any budget that is spent. In the online environment, ...
Published on Apr 30th, 2009If you have an eCommerce site and are interested in enhancing the shopping experience for your users, then implementing a Quick View feature is definitely ...
Published on Mar 26th, 2009
Continued below.... Usability Webinette Series Announced Over the last 3 years we have sponsored and presented about a half dozen webinars. They have ...
Published on Jan 8th, 2009
It is that time of year when many of us pull out the cookbooks or go online with our preferred cooking/food websites to find just ...
Published on Nov 25th, 2008