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Viewing video in a New Light
In today’s fast-paced world, a video can often capture the attention of your audience faster and communicate your message better than unending lines of text or even bulleted lists. Often, however, if the video is not presented effectively, it could cause user frustration and even embarrassment.
Picture this: You’re sitting in your cube farm and decide to get on your favorite website to check for last-minute holiday deals. Unbeknownst to you, the website has a really cool video (with audio) which begins to play as soon as you arrive on the Homepage. As luck would have it, your desktop speakers are on, and lo and behold, your boss walks by just in time to be greeted with the cheerful sounds of Jingle Bells. This when you were supposed to have been hard at work on that TPS report!
Humor aside, when it comes to using video as a channel of communication, there are certain best practices that can be adopted to enhance and enliven the user experience.
To ensure an optimal user experience, consider implementing the following recommendations when using videos on your site.
At the minimum, videos should have the following controls, some of which are shown in the screenshot below:
International and Multi-cultural Considerations
If done incorrectly, videos can frustrate users or be perceived as a waste of time. However, if done correctly, videos can be a very powerful tool that can provide users with an optimal viewing experience of high value.
The Analyst Team
Usability Sciences Corporation