Hispanic User Experience White Paper
Invaluable Insights for Improving the Hispanic Online Experience
US Hispanics are adopting the Internet 3.5 times faster than any other demographic and they are purchasing online to the tune of 11% of all online retail spending for 2007. These growth trends are leading to more and more implementations of Spanish language websites and content in a variety of industry verticals. Companies that succeed in obtaining deep customer / community loyalty will do so by skillfully applying customer experience insights.
Launching a Spanish language website with only one-for-one translated content is not enough to differentiate or win repeat visits from the US Hispanic marketplace. Companies targeting US Hispanic online users must employ usability and user experience practices that ensure the right kind of customer experience for this audience.
Eric Feige, Usability Sciences’ General Manager, who leads the Hispanic User Experience practice, has crafted a white paper exclusively for our clients and newsletter subscribers that outlines 10 actionable insights for achieving a great online experience for your Hispanic customers.
If your goal is to differentiate among Hispanic site visitors while obtaining brand loyalty and increasing revenues, you will benefit from understanding important cultural nuances and considerations that typically are only discovered through user experience assessments or usability testing of Spanish language sites and content.