Web site drives sales to brick-and-mortar stores
A national jewelry retailer was considering an investment to improve their website. The company questioned the ROI for the improvements and wanted data to justify their spending. Usability Sciences researched the intents, attitudes and behaviors of the site’s visitors, plus followed up with a survey a few weeks after the visit. The survey showed that 30% of the site visitors later purchased at a brick-and-mortar store. By correlating the survey responses to the click stream data Usability Sciences was able to determine that the visitors browsed online catalogs and used this information when they arrived at the store for the purchase.