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The Usability Blog
A Practical Guide to User Experience Insights

Webinars

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[Webinar] The Top 4 Omni-Channel Research Methods

Research has found that companies who provide a seamless and consistent experience across channels – including web, mobile, email, social media and in-store – not only yield higher sales, but also retain more than twice as many customers than companies with ineffective cross-channel strategies. With the heightened pace of technological evolution and consumers’ steadily increasing… read more

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[Webinar] Your Current Personas Need to Grow up and Get a Life

Persona sets developed without the use of a proven mental model are rarely sophisticated enough to meet the needs of an omni-channel world.  These days, our clients want robust, authentic, thinking personas that: 1. facilitate better content marketing  2. have a predictive capability 3. provide visibility into the customer journey and insights into how to improve… read more

webinars

[Webinar] The Myths (and Truths) of Unmoderated User Testing

Will unmoderated online testing ever replace standard usability testing? Of course NOT, but it can be effective in the proper circumstances. Join us to talk about the myths and truths of unmoderated user testing, how it compares to standard usability sessions, and when to employ it.  Join Adrienne Guillory, Senior User Experience Specialist at Usability… read more

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10 Things You Should Know About Tablet Users

This week we’re highlighting an older webinar talking about tablet users. If your ear is to the ground then you know that new tablets are coming out constantly. With everyone from Apple to Samsung in a battle for tablet supremacy, it’s never been so important to fully understand your tablet users. Take a look below… read more

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[Webinar] The Importance of Early Design Usability Testing

Check out our newest webinar about the Importance of Early Design Usability Testing. User Experience Analyst, Matt Bruce, walks through some of the issues with healthcare.gov, and some of the changes that were made to fix them. The main lesson to learn here is that pre-emptive, or early design, usability testing is crucial to a site’s… read more

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Cross Platform UX Research in the Multi-Screen World

Long gone are the days when customers visited a site on just a PC. Customers are now commonly shopping, researching and purchasing across multiple devices. Because of this, it has become crucial to test the user experience across phone, tablet, and desktop platforms to ensure we meet customers’ ever-growing expectations of convenience. Jason Vasilas, Senior… read more

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CLIENT TESTIMONIALS

“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Kevin King
Senior Director of Digital Media, A&E Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company