UX Surveys

In a previous post, we discussed best practices with constructing an online survey in which we outlined basic guidelines and goals, including:Understanding survey objectivesUnderstanding and using the different types of questionsKeeping surveys simple and concise (brevity is golden)Proofing,... read more
Stop the presses! Jiffy Lube has, according to Ad Age, made a startling discovery. Jiffy Lube’s Net Promoter Score (NPS), the metric touted as “the one number you need to grow,” was not actually helping it grow. This is how Ad Age explained NPS - “Customers are asked: ‘How likely is it that you... read more
CEOs typically devote much of their time to analyzing their company’s financial data and operating metrics.  We suggest, however, that they could profit more by installing feedback review as a part of the formal executive process. Last week I undertook a task I have never before contemplated.  I... read more
Using OnCue To Deploy ClickTale On Command. ClickTale is a great tool for getting a visual understanding of what people are doing on your website.  Whether it's individual visits showing a replay of what the user did with mouse movements and clicks or i'ts utilizing the great aggregate reports for... read more
One of our customers is a pure-play e-commerce business. They wanted to quantify interest in a radical new service option. To gain competitive advantage, they needed answers quickly -- much faster than it would take if they gathered responses through their continuously running intercept survey,... read more
This picture is intended to illustrate the flexibility of our WARP survey technology.  It shows four different types of surveys running concurrently on the same site.  Each survey serves a different purpose and is presented under different conditions to visitors exhibiting different behaviors. ... read more

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