In a previous post, we discussed best practices with constructing an online survey in which we outlined basic guidelines and goals, including:Understanding survey objectivesUnderstanding and using the different types of questionsKeeping surveys simple and concise (brevity is golden)Proofing,... read more
Stop the presses! Jiffy Lube has, according to Ad Age, made a startling discovery. Jiffy Lube’s Net Promoter Score (NPS), the metric touted as “the one number you need to grow,” was not actually helping it grow. This is how Ad Age explained NPS - “Customers are asked: ‘How likely is it that you... read more
CEOs typically devote much of their time to analyzing their company’s financial data and operating metrics. We suggest, however, that they could profit more by installing feedback review as a part of the formal executive process. Last week I undertook a task I have never before contemplated. I... read more
Using OnCue To Deploy ClickTale On Command. ClickTale is a great tool for getting a visual understanding of what people are doing on your website. Whether it's individual visits showing a replay of what the user did with mouse movements and clicks or i'ts utilizing the great aggregate reports for... read more
One of our customers is a pure-play e-commerce business. They wanted to quantify interest in a radical new service option. To gain competitive advantage, they needed answers quickly -- much faster than it would take if they gathered responses through their continuously running intercept survey,... read more
This picture is intended to illustrate the flexibility of our WARP survey technology. It shows four different types of surveys running concurrently on the same site. Each survey serves a different purpose and is presented under different conditions to visitors exhibiting different behaviors. ... read more
Econsultancy recently posted a comprehensive review of best practices for e-commerce consumer surveys by Tim Leighton-Boyce. It’s an excellent piece. The writer is obviously a practitioner, since the advice reflects knowledge that can only have come the hard way. One piece of that advice,... read more
Online surveys can be a valuable and effective part of your research efforts. Often used as a way to gather quantitative data, online surveys provide the means to gather participant demographics, opinions and ideas. These surveys are self-administered and provide an alternative to using a more... read more
Research which enables the improvement of website design, content and overall usability has proven particularly valuable as the world’s industries become more and more reliant on their websites for financial success.
Online research surveys are an example of this type of research. An... read more
A survey that offers continuous, real-time customer comments is a very valuable resource.
Companies who deploy a site intercept survey on their website and collect survey data for an extended time find this affords them extensive opportunities to improve their site.
Rather than trying to... read more