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The Usability Blog
A Practical Guide to User Experience Insights

User Experience

e-Commerce

When Usability Fails

Recently I attempted to place an order on a website that had unique products that no other manufacturer offers. My initial order with this company was placed by a representative with the company and all future orders were to be reviewed and placed by me. It was easy enough to login to my account, but… read more

Why

Want to know why you’re losing customers?

“Why are we losing customers?” How often does this question come up in meetings and around the (possibly metaphorical) water cooler? For many, it’s a very difficult question to answer. It’s difficult to answer because, in many cases, the data is simply not there. Typically, only 4% of dissatisfied customers will actually voice their complaints… read more

How bad is one negative experience?

So you’re behind schedule and you need to get your designs out the door. The urge to “compromise” and sacrifice the user experience just to get to the minimum viable product is strong. “It’s ok,” someone in your organization probably says, “it’s at the top of the roadmap for v2.” But that might not be… read more

Freshening up your budget: Mobile experiences matter, too

I’m sure most of you are familiar with the financial service Mint. It’s a free service that tracks all your accounts, bills, transactions and lets you set up budgets to stay on track. I was a big user several years ago but fell out of it in favor of more manual spreadsheets until recently. Getting… read more

The Hunt for Headphones

I’ve owned so many headphones over the years I can’t even begin to keep track of them all. Right now I probably have at least 5 pairs, some of which get used regularly, some of them never. However, no headphones have ever fully met my needs yet; they either leave me stuck with wires or… read more

How does research fit in an Agile world?

The world seems to move a lot more quickly than it did even just a few years ago. The shiniest new gadget or hardware is seemingly obsolete almost as quickly as it hits the market. As for software, websites, apps? Between new tools, changes to an API, building for a new device, or keeping up… read more

Come Hear Us at “OD Sound Bites”

The DFW Organization Development Network is hosting “OD Sound Bites”, and Usability Sciences’ Scott Kincaid will be giving a presentation entitled, “Identifying the Blockers of Success.” The event is Thursday, March 9th at the University of Dallas (in Irving).  Come hear Scott’s presentation and take part in the Q&A that will follow. For more information,… read more

What I talked about at Ignite DFW

In January, I had the opportunity to present, “Bad User Experience is never done with Malice” at the local Dallas Ignite event. For those unfamiliar with this structure, each speaker is given 5 minutes to present 20 slides on a topic of their choice. While this alone doesn’t sound that difficult, there was an added… read more

Setting the Right “Taxpectations”

It’s that wonderful time of the year again – Tax Season. Depending on your situation, you either look forward to doing your taxes or dread the thought of filing them. Either way, if you do your own taxes online like I do, you’ll notice that the interface of the tax site you use seemingly changes… read more

Even the Bubble Wrap

You’re probably familiar with this process. You order something online, you get a cardboard box in the mail, you open it and throw out the packing materials, find the actual product packaging, then open that and now you have your product. Some might look at that process and decide to focus only on the shopping/ordering… read more

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