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The Usability Blog
A Practical Guide to User Experience Insights

User Experience

dreamforce

Don’t Miss Our Dreamforce 2016 Session

For the 6th year in a row find our own Scott Kincaid presenting at Dreamforce. He will be joined by co-presenters Matt Lamb and Josh Monson. The title of this years Dreamforce session is Usability Ninja Series: Tips and Tricks for Improving Usability. Check out the Synopsis below: If you’re looking to improve adoption of your… read more

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Silos Hurt the Customer Experience

Offering multiple paths to purchase is great but that’s just part of a great customer experience. I’m sure many of you have purchased an item online then gone to the store to pick it up. You may have wanted to save money on shipping or, if you’re like me, you procrastinated and ended up needing… read more

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How to Decide Between a DIY UX Tool or a Full UX Test

With all the new do-it-yourself UX tools available to professionals, it’s becoming more difficult to know which direction is the right one for your company. You might spend hours researching different Usability companies as well as their various online tools trying to decide if a full usability study or a quick online survey is the… read more

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Meet Us at IRCE!

Heading to IRCE this year? We’ll be there in booth 466. Stop by and chat about all things UX, CX, and everything in between. The show kicks off on June 7 at McCormick Place in Chicago, and continues through to the 10th. If you’d like to meet up with one of our team while at… read more

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The Usability of Remotes

Every so often we feature user experience based reviews of everyday items. With that being said, back in November, I had a very successful Black Friday and got myself a new receiver and remote control for my home theater (online, of course, no way I’m fighting Black Friday crowds for any deal). Now lots of… read more

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Order Online and Pick Up in the Store, but Where? Part 2

Signs that guide inside for Online Order pickup Part One of this blog gave examples of retail stores that display noticeable signage at the door or immediately after to direct their customers where to pick up their online orders. In this blog post, we’ll look at signage inside stores that offer online order pickup. Online… read more

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Order Online and Pick Up in the Store, but Where?

More retailers are offering the service to order products online for pick-up at a nearby store, sometimes as soon as an hour later. This service provides consumers the convenience of online shopping, the ability to examine the product in person before taking it home and often eliminates the cost of shipping. And once they are… read more

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Promo Emails Only Work If Your Site Does

Earlier last week, I received an email from Panera Bread promoting their ‘Clean Pairings Menu’ with options for 500 calories or less. Excited at the possibility of having my absolute favorite soup (cheddar broccoli, YUM!) and a salad or sandwich for only 500 calories, I immediately clicked on the link. What happened next was both… read more

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Measure & Optimize the Digital Customer Experience

Our CSO, Roger Beynon, recently conducted a webinar for Qualtrics. In this webinar Roger discusses: The seven levels that comprise a comprehensive Customer Experience analysis framework How Site Intercept can facilitate behaviorally- and contextually-triggered data collection within that framework How the framework helps dictate improvement priorities for your site to drive greater customer conversion, retention,… read more

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