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The Usability Blog
A Practical Guide to User Experience Insights

Usability Testing

Stakeholder Wars

Most companies today understand the value of testing early and testing often. However, there are many instances in which this is still not the case. This is a cautionary tale of what can happen when UX testing was not done earlier in the design process of a pharma website. Today, launching a new website has… read more

How does research fit in an Agile world?

The world seems to move a lot more quickly than it did even just a few years ago. The shiniest new gadget or hardware is seemingly obsolete almost as quickly as it hits the market. As for software, websites, apps? Between new tools, changes to an API, building for a new device, or keeping up… read more

Wendy’s plans kiosks – Here’s our advice

When you’ve got a taste for a square hamburger and a Frosty, you’re probably going to Wendy’s. Now, the fast-food giant is planning on installing ordering kiosks in 1,000 of its locations. We’ve tested kiosks for fast-food clients in the United States and abroad. Our usability research has uncovered some problems, validated design decisions, and offered… read more

Password Rules Should Never be Hidden!

Don’t hide the password rules from potential customers! We all have experienced the anxiety of coming up with a secure and unique password when creating a new account. Too often we simply relied on a familiar stand-by used for other accounts and risked the hackers delight at getting one password to open them all. As… read more

How to Decide Between a DIY UX Tool or a Full UX Test

With all the new do-it-yourself UX tools available to professionals, it’s becoming more difficult to know which direction is the right one for your company. You might spend hours researching different Usability companies as well as their various online tools trying to decide if a full usability study or a quick online survey is the… read more

Best Practices From 5 Years Ago

5 Years ago the world, and more specifically the internet, was a different place. Customers were looking for a better online shopping experience.  At that time one of our researchers put together a list of best practices for an online checkout process.  What’s amazing about this list(from 5 years ago) is that almost everything on… read more

Poor Usability Imposes a Time Tax On Your Users

It doesn’t matter whether your users are visitors to your website or customers for your software.  It doesn’t matter whether they are consumers or business people.  Their time is precious to them. Time magazine recently published an article that claimed Americans would pay $2,700 for an extra hour a day.  Small business owners report that… read more

Finding a Healthcare Provider – Part 3

Provider Profile Details page In Parts 1 and 2 of “Finding a Healthcare Provider,” we covered the best practices of medical insurer site search features found on 3 sites: Aetna, United Healthcare and Blue Cross Blue Shield of Texas during June 2014. In this post, we will look at the provider profile. While examining several insurer… read more

Finding a Healthcare Provider – Part 2

Find a Provider Search Results More Americans now have medical insurance coverage than ever before, and likely will look for doctors for their medical needs. In Part 1 of “Finding a Medical Provider,” we discussed best practices of medical insurer site search functionality found during June 2014 on 3 sites: Aetna, United Healthcare and Blue… read more

Finding a Healthcare Provider

Part 1: Searching for a Doctor or Medical Provider Now that more Americans are covered by medical insurance, it’s likely many will visit their selected medical plan’s website to look for a doctor. Recently we looked at the public version of “Find a Doctor/Provider” functions on several medical insurance sites, and found that the options… read more

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CLIENT TESTIMONIALS

“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Kevin King
Senior Director of Digital Media, A&E Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company