Loading...
The Usability Blog
A Practical Guide to User Experience Insights

Usability Testing

pablo (1)

Password Rules Should Never be Hidden!

Don’t hide the password rules from potential customers! We all have experienced the anxiety of coming up with a secure and unique password when creating a new account. Too often we simply relied on a familiar stand-by used for other accounts and risked the hackers delight at getting one password to open them all. As… read more

admin-ajax

How to Decide Between a DIY UX Tool or a Full UX Test

With all the new do-it-yourself UX tools available to professionals, it’s becoming more difficult to know which direction is the right one for your company. You might spend hours researching different Usability companies as well as their various online tools trying to decide if a full usability study or a quick online survey is the… read more

Responsive_Web_Design

Rapid Iterative Testing & Website Usability – Video Podcast

A few weeks ago our COO, Scott Gunter, sat down with Alex Harris of Marketing Optimization to talk about Rapid Iterative Testing and Website Usability.  Take a look at the video podcast linked below where you can learn more about how Rapid Iterative Testing and Website Usability can increase conversion rates. Follow Alex Harris on twitter… read more

hqdefault

Best Practices From 5 Years Ago

5 Years ago the world, and more specifically the internet, was a different place. Customers were looking for a better online shopping experience.  At that time one of our researchers put together a list of best practices for an online checkout process.  What’s amazing about this list(from 5 years ago) is that almost everything on… read more

tax-169849-m (1)

Poor Usability Imposes a Time Tax On Your Users

It doesn’t matter whether your users are visitors to your website or customers for your software.  It doesn’t matter whether they are consumers or business people.  Their time is precious to them. Time magazine recently published an article that claimed Americans would pay $2,700 for an extra hour a day.  Small business owners report that… read more

fd1

Finding a Healthcare Provider – Part 3

Provider Profile Details page In Parts 1 and 2 of “Finding a Healthcare Provider,” we covered the best practices of medical insurer site search features found on 3 sites: Aetna, United Healthcare and Blue Cross Blue Shield of Texas during June 2014. In this post, we will look at the provider profile. While examining several insurer… read more

fd1

Finding a Healthcare Provider – Part 2

Find a Provider Search Results More Americans now have medical insurance coverage than ever before, and likely will look for doctors for their medical needs. In Part 1 of “Finding a Medical Provider,” we discussed best practices of medical insurer site search functionality found during June 2014 on 3 sites: Aetna, United Healthcare and Blue… read more

fd1

Finding a Healthcare Provider

Part 1: Searching for a Doctor or Medical Provider Now that more Americans are covered by medical insurance, it’s likely many will visit their selected medical plan’s website to look for a doctor. Recently we looked at the public version of “Find a Doctor/Provider” functions on several medical insurance sites, and found that the options… read more

webinar

[Webinar] The Importance of Early Design Usability Testing

Check out our newest webinar about the Importance of Early Design Usability Testing. User Experience Analyst, Matt Bruce, walks through some of the issues with healthcare.gov, and some of the changes that were made to fix them. The main lesson to learn here is that pre-emptive, or early design, usability testing is crucial to a site’s… read more

participants

Research Needs Qualified Participants

In usability research, the qualifications of the participants are just as important as the qualifications of the researchers. Qualified participants represent the target users of the website or application by matching important demographical and motivational criteria. For example, ecommerce websites such as Amazon or eBay are used by shoppers of practically any age, gender, education… read more

BECOME A PAID TEST PARTICIPANT

Sign up to become a Paid Test Participant.

Sign UP Now

We have revised our Privacy Policy
as of August 19, 2014

CLIENT TESTIMONIALS

“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Kevin King
Senior Director of Digital Media, A&E Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company