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The Usability Blog
A Practical Guide to User Experience Insights

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The Usability of Remotes

Every so often we feature user experience based reviews of everyday items. With that being said, back in November, I had a very successful Black Friday and got myself a new receiver and remote control for my home theater (online, of course, no way I’m fighting Black Friday crowds for any deal). Now lots of… read more

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Order Online and Pick Up in the Store, but Where?

More retailers are offering the service to order products online for pick-up at a nearby store, sometimes as soon as an hour later. This service provides consumers the convenience of online shopping, the ability to examine the product in person before taking it home and often eliminates the cost of shipping. And once they are… read more

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Promo Emails Only Work If Your Site Does

Earlier last week, I received an email from Panera Bread promoting their ‘Clean Pairings Menu’ with options for 500 calories or less. Excited at the possibility of having my absolute favorite soup (cheddar broccoli, YUM!) and a salad or sandwich for only 500 calories, I immediately clicked on the link. What happened next was both… read more

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5 Secrets for Usability Recruiting

Every usability research project requires the right participants, It takes a lot of concentrated effort to get those participants. To highlight the importance of a recruiting here are five secrets for usability testing straight from our recruiting team. The first and most critical step, build a robust screener. The screener is the most important part of… read more

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Big (D)esign Conference is Coming to Town

“For two days beginning Sept. 5, nearly 1,000 inquiring tech design minds —from coders to gamers — will gather in Addison to learn from each other at the sixth annual Big (D)esign Conference.“It’s like South by [Southwest] before it got too big and commercial,” co-founder Candy Bernhardt says.A website may look amazing but confuse the… read more

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Why Multi-Screen Matters

Internet Retailer’s Chief Technology Editor Paul Demery recently reported that “Companies that excel in engaging customers across channels—including web, mobile, social media and in-store—retain more than twice as many customers as companies without effective cross-channel customer care strategies.”  At Usability Sciences, we have spent the past year developing our own cross-channel UX research methodology and… read more

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Internet Retailer, Mobile Shopping, and Listening to Your Customers

Internet retailer published an article called “Above all else, shoppers say mobile sites must be easy to use”. This article discusses mobile shopping and shoppers preferences for mobile shopping websites. We thought this article deserved a re-post and the attention of our readers. Additionally, this serves as a great reminder to make sure you understand your… read more

Now That’s a Complicated Password

Sometimes we relinquish the blogging duties to different team members.  The following piece was brought to the table by our very own COO. It may be short, but I guarantee it’ll take a lot longer to read than you might think. In the comments below feel free to post up your attempt at this password… read more

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Competing with Amazon. Really?

I have a bad back.  I spend a lot of time and effort maintaining it. I investigate all the treatments, stretches, and devices I come across in the hope of avoiding pain and increasing range of motion. I tell you this so that you understand how important this multi-channel shopping story is to my life… read more

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A lesson in Andrew Mason’s firing

March 1 saw Groupon’s founder and CEO Andrew Mason fired. He tweeted a very humble farewell letter, within which was a piece of advice to his colleagues. Here’s what he wrote: “If there’s one piece of wisdom that this simple pilgrim would like to impart upon you: Have the courage to start with the customer.… read more

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