Loading...
The Usability Blog
A Practical Guide to User Experience Insights

Site Search

man-with-question-mark

Personas and Use Cases

LivePerson, provider of online help to e-commerce sites, recently published a global study on the user experience.  The findings, as you might expect, underpin the need for their service. Speed of abandonment: 71% expect to be able to access help when purchasing online within five minutes, whilst 31% expect this help to be immediate. Help-seeking… read more

iphone_barcode_reader_1-300x240

Behold the New Retail Persona – the Two Handed Shopper

Based on a 1,000 respondent survey of Smartphone users, Wave Collapse, a Washington D.C. research company, recently asserted that 93% of in-store app users make a purchase in a physical location. I can believe it. These people can flat out shop. App-accessing shoppers behave differently from “regular” shoppers, in that their Smartphone sits in their… read more

Magnifying-glass-solo-100x75

What’s the Conversion Cost of Ineffective Site Search?

Usability Sciences presents the Solutions Series of webinettes, the second of which focuses on “Site Search”—the process by which website users arrive at what they seek. A survey of 22,000 retail shoppers shows that visitors who use a site’s search function convert at three times the rate of visitors who browse. Site search can be… read more

BECOME A PAID TEST PARTICIPANT

Sign up to become a Paid Test Participant.

Sign UP Now

We have revised our Privacy Policy
as of August 19, 2014

CLIENT TESTIMONIALS

“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Kevin King
Senior Director of Digital Media, A&E Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company