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The Usability Blog
A Practical Guide to User Experience Insights

Quantitative Research

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Amplifying the Customer’s Voice — so the CEO Can Act on It

CEOs typically devote much of their time to analyzing their company’s financial data and operating metrics.  We suggest, however, that they could profit more by installing feedback review as a part of the formal executive process. Last week I undertook a task I have never before contemplated.  I coded 10,000 open text responses to a… read more

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