Site Insights Newsletters

Site Insights Newsletters Archive

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Volume 13 - Grab a Visitor’s Attention and Keep It!! - May 2006

Grab a visitor's attention and keep it! There are many ways to “entice” a visitor to complete an online purchase. One of the commonly used methods ...
Published on May, 14th 2006 |


Volume 12 - Complications with Website Log in and/or Passwords - Feb. 2006

A letter from our President: First of all let me wish you all a happy new year. I hope your holidays were safe, happy, and you ...
Published on Feb, 14th 2006 |


Volume 11 - Cross-Channel Fulfillment: The Value Game - Dec. 2005

Cross-Channel Fulfillment: The Value Game For traditional brick and mortars, the movement toward cross-channel fulfillment between the web site and the store has presented many challenges. ...
Published on Dec, 14th 2005 |


Volume 10 - Measuring ROI in Multi Channel Environment - Sept 2005

Measuring Site ROI In The Multi Channel Environment In the last newsletter Scott Gunter described a way of measuring ROI from e-marketing campaigns. We got such ...
Published on Sep, 14th 2005 |


Volume 9 - Measuring e-Marketing ROI - Jun 2005

"Measuring e-Marketing ROI what else you need to know" In several recent studies of brand web sites we determined that 50-65% of visitors were driven to ...
Published on Jun, 14th 2005 |


Volume 8 - Pictures are Increasing in Importance - Mar 2005

How does your On-site Search influence your visitor's experience? As more and more of the online population rely on the main search engines to navigate the ...
Published on Mar, 14th 2005 |


Volume 7 - Site Insights

Consider filtering for language on site entrance We recently completed a WebIQ project for a large international manufacturing company based in the U.S. Their site, which ...
Published on Jan, 14th 2005 |


Volume 6 - Site Insights

Online Category Management As we study the navigation patterns and behavior of site visitors, we notice a consistent 3:1 ratio of browsers to searchers. Since finding ...
Published on Nov, 14th 2004 |


Volume 5 - Site Insights

JupiterResearch? and Webinar Usability Sciences recently sponsored a Webinar from JupiterResearch. You can review this Webinar by going to the Jupiter archives. Topic - Online ...
Published on Sep, 14th 2004 |


Volume 4 - Site Insights

Retaining Visitors on Brand websites Different types of websites attract visitors with different motivations. On brand websites, sites that are not e-commerce but are designed to ...
Published on Jun, 14th 2004 |