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The Usability Blog
A Practical Guide to User Experience Insights

Field Study

The Best Experience … Everywhere

Provide Your Customers with Consistent Information Everywhere Usability Sciences has a wide range of methodologies. In-store field studies enhanced with eye-tracking is one approach we can use to assess whether a brand is consistent across digital and ‘brick and mortar’ channels.  What drives customers to the physical location may be an email, targeted ad or a… read more

Interception! Best Practices for a Field Study

Usability testing is not limited to labs with one-way glass windows and video cameras; every now and then a product needs to be tested that either is too unwieldy for a lab or needs to be used within a specific environment or context. Enter the field study, a methodology borrowed from social science ethnographic studies:… read more

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