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The Usability Blog
A Practical Guide to User Experience Insights

Early Design Testing

Stakeholder Wars

Most companies today understand the value of testing early and testing often. However, there are many instances in which this is still not the case. This is a cautionary tale of what can happen when UX testing was not done earlier in the design process of a pharma website. Today, launching a new website has… read more

Wendy’s plans kiosks – Here’s our advice

When you’ve got a taste for a square hamburger and a Frosty, you’re probably going to Wendy’s. Now, the fast-food giant is planning on installing ordering kiosks in 1,000 of its locations. We’ve tested kiosks for fast-food clients in the United States and abroad. Our usability research has uncovered some problems, validated design decisions, and offered… read more

[Webinar] The Importance of Early Design Usability Testing

Check out our newest webinar about the Importance of Early Design Usability Testing. User Experience Analyst, Matt Bruce, walks through some of the issues with healthcare.gov, and some of the changes that were made to fix them. The main lesson to learn here is that pre-emptive, or early design, usability testing is crucial to a site’s… read more

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CLIENT TESTIMONIALS

“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Kevin King
Senior Director of Digital Media, A&E Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

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Digital Marketing, Pharmaceutical Company