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The Usability Blog
A Practical Guide to User Experience Insights

CX

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Silos Hurt the Customer Experience

Offering multiple paths to purchase is great but that’s just part of a great customer experience. I’m sure many of you have purchased an item online then gone to the store to pick it up. You may have wanted to save money on shipping or, if you’re like me, you procrastinated and ended up needing… read more

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How Does Your CX Compare to the Competition?

How successful are you at measuring customer experience? While working with many of our customers, we’ve noticed that they’re implementing CX measurement programs to help guide them in making improvements.  In support of this effort, we’ve developed a CX Measurement Index to help our customers and prospects get a clear picture of how successful other… read more

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A CX Failure: My Mother’s Rant

I like to try to call my mother on my way in to work most days. It’s a great opportunity to catch up on what’s going on in each other’s lives, see how things are going, and start the day with a friendly chat. I was chatting with her the other day about her trip;… read more

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Meet Us at IRCE!

Heading to IRCE this year? We’ll be there in booth 466. Stop by and chat about all things UX, CX, and everything in between. The show kicks off on June 7 at McCormick Place in Chicago, and continues through to the 10th. If you’d like to meet up with one of our team while at… read more

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C-Suite CX Warning!

Learn from Costco and test (duh) digital before you deploy! If you are an occupant of the C-suite, you have been assailed for at least the last 24 months by a blizzard of research reports urging upon you the need for digital transformation.  Drive digital into the heart of the customer experience, says Forrester (or… read more

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