In May of 2010, I published a white paper entitled “Trust is the New Black.” I’ve been measuring, training, speaking, and writing about trust for decades; it’s the best indicator of health in one-to-one relationships. These days, every brand is all about building one-on-one relationships with... read more
What’s Missing in Social Media?The last 3 installments of our articles have discussed how and what people are purchasing based on the ‘like’ of friend, as informed by our social media survey results of October 2011. Within that, our respondents have indicated that a friend’s ‘like’ has a positive... read more
In previous articles here and here, we've discussed the benefits of ‘liking’ in social media and how 42% of our respondents in a social media survey (October 2011) reported making a purchase based on the ‘like’ of a friend. In this survey, we also asked these participants about the specific type... read more
‘Likes’ in social media link to product purchases. As discussed in an earlier article here, we surveyed our participant database in October of 2011 to ask about their behavior in regards to social media, and found that 42% of the 700 respondents reported making a purchase based on the ‘like’ of a... read more
How does your brand measure the health of your relationship with your customers? If you answered: “Satisfaction,” then you are not keeping up with the latest in metrics fashion. Trust is the new black of brand metrics, and here’s why. Digital thought leaders are calling the times in which we live... read more
January of each year sees publication of the Edelman Trust Barometer. It is a fascinating study that shows the degree of trust with which people hold four institutions – government, business, media, and NGOs (non-governmental organizations).
The report highlights the dramatic reduction in trust... read more