Articles from Our Studies

More steps in Checkout, More chances to Bail

In recent studies of e-commerce web sites we found that purchase completion rates were highest when there were 4 steps (read full article »)
Published on Feb, 13th 2007 in Articles from Our Studies |

Users Expect Associated Objects to be Hot

A text link and its associated graphic should both be clickable. We have seen this time and time again in (read full article »)
Published on Feb, 13th 2007 in Articles from Our Studies |

Going Home Made Easy

This is a very simple problem, but we continue to see it often. Site designers think that their users are (read full article »)
Published on Feb, 13th 2007 in Articles from Our Studies |

Every website uses category labels to support high level navigation choices. There may also be, depending upon content depth, sub-category (read full article »)
Published on Feb, 13th 2007 in Articles from Our Studies |

International Newsletter Content

International Newsletter Content We do satisfaction survey work for a number of clients who distribute their CRM newsletters internationally. We recently (read full article »)
Published on Feb, 13th 2007 in Articles from Our Studies |

How Companies “Use” Usability in 2004

Presenter Eric T. Peterson, Analyst, JupiterResearch How should usability testing be incorporated into one's ongoing Website and Web-based application (read full article »)
Published on Feb, 13th 2007 in Articles from Our Studies |

Retaining Visitors on Brand Websites

Retaining Visitors on Brand Websites... Different types of websites attract visitors with different motivations. On brand websites, sites that are not (read full article »)
Published on Feb, 13th 2007 in Articles from Our Studies |

The "Continue Shopping" dilemma

Many e-tail sites have adopted the practice of displaying the shopping cart or bag when someone adds something to it. (read full article »)
Published on Feb, 13th 2007 in Articles from Our Studies |

How to avoid confusing the ‘Cancel’ button with the ‘Next’ button

We have seen a number of sites where the "Positive" action buttons such as "Submit", "Next", "I Agree", etc. are (read full article »)
Published on Feb, 13th 2007 in Articles from Our Studies |

The importance of the ‘Next Page’ button

Naturally, there are many differences in shopping online versus shopping in a store. If you are shopping for clothes in (read full article »)
Published on Feb, 13th 2007 in Articles from Our Studies |