Loading...
The Usability Blog
A Practical Guide to User Experience Insights

Grounding? Oh, No, Not In Our House.

Perhaps the most valuable aspect of user experience testing is that it protects product or website designers against “grounding” – the tendency (from which none of us are immune) to see the world in self-referential terms.  This recently hit home in a way that was both attention-getting and encouraging. One of our sales folks posted… read more

The Futurama Principle of User Experience

The animated show Futurama, from Simpsons-creator Matt Groening, brought us absurd comedy and heartbreaking sadness, with nuggets of wisdom throughout. One such tidbit, which generally applies to life, philosophy, and other lofty ideas, has also seemed to me to be very fitting in this field of user experience. In the episode “Godfellas”, God tells Bender,… read more

[Webinar] The Top 4 Omni-Channel Research Methods

Research has found that companies who provide a seamless and consistent experience across channels – including web, mobile, email, social media and in-store – not only yield higher sales, but also retain more than twice as many customers than companies with ineffective cross-channel strategies. With the heightened pace of technological evolution and consumers’ steadily increasing… read more

[Webinar] Your Current Personas Need to Grow up and Get a Life

Persona sets developed without the use of a proven mental model are rarely sophisticated enough to meet the needs of an omni-channel world.  These days, our clients want robust, authentic, thinking personas that: 1. facilitate better content marketing  2. have a predictive capability 3. provide visibility into the customer journey and insights into how to improve… read more

[Webinar] The Myths (and Truths) of Unmoderated User Testing

Will unmoderated online testing ever replace standard usability testing? Of course NOT, but it can be effective in the proper circumstances. Join us to talk about the myths and truths of unmoderated user testing, how it compares to standard usability sessions, and when to employ it.  Join Adrienne Guillory, Senior User Experience Specialist at Usability… read more

Whose Journey Is It, Anyway?

As corporations set strategy and re-organize around the idea of customer-centricity, they look to achieve competitive advantage by creating a superior customer experience.  Building that experience starts with a candid view of the customer journey.  Journey mapping is an art, to be sure, and there are two primary schools of thought about the best way… read more

iPhone 6 & iPhone 6 Plus: Fragmentation in the iDevice Lineup6

For the past several years, as Apple’s iOS and Google’s Android operating systems have competed across multiple fronts (for consumers, for developer support), one point that has frequently been called out is the issue of Android fragmentation. This refers primarily to the numerous versions of Android that developers must target, since OEMs may or may… read more

Apple, New Products, and User Experience

About this time every year we get an announcement from Apple related to a new phone with features we can’t live without, a groundbreaking new device, or an overhaul to an existing OS. As a usability company we wait excitedly(strikethrough) anxiously for this day. It means that usability testing methodologies we’ve worked hard to perfect… read more

The Xbox One and Usability

Microsoft’s Xbox One has been out and available to the public for about 10 months at this point and is really just starting to hit its stride. It has certainly suffered its fair share of setbacks to get to this point, namely the controversy over Microsoft’s “always online” and used game policies (which were both… read more

BECOME A PAID TEST PARTICIPANT

Sign up to become a Paid Test Participant.

Sign UP Now

We have revised our Privacy Policy
as of August 19, 2014

CLIENT TESTIMONIALS

“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Kevin King
Senior Director of Digital Media, A&E Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company