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The Usability Blog
A Practical Guide to User Experience Insights

Usability Sciences Partnership with Qualtrics

Usability Sciences is pleased to officially announce our partnership with Qualtrics, the world’s leading enterprise insight technology provider.  This partnership combines best-in-class Qualtrics technology with our proven approach for driving continuous website improvement. “We’re excited about the opportunity to partner with an industry leading organization like Qualtrics,” said Jeff Schueler, Founder and President, Usability Sciences.  “The… read more

The Everywhere Customer

GIGAOM recently put together an infographic on the “Everywhere Customer” and the omni-channel customer experience.  The research, conducted by Google, Nielsen, and Harris Interactive, shows that 98% of respondents use multiple devices in a single day. Additionally, 43% report using their smartphones during shopping trips to supplement the shopping experience. The findings reinforce every brand’s… read more

Mobile Ticketing Should Be Simple

If event tickets purchased online can be displayed on a smartphone for entry, make it easy to purchase the tickets using a smartphone. Last weekend my cousin from out of town wanted to see the 6th Floor Museum in downtown Dallas. I had previously looked at the http://www.jfk.org/ website on my tablet and found that… read more

Beauty Is Skin Deep: The Need for Usability

As a usability practitioner, I often find myself critiquing things I come across in the course of my day: “Why is this so hard to figure out?” “It’s too difficult to find the information I want—I’m outta here!” “The company should cut down on the number of steps in this process,” etc. My intellectual knowledge… read more

IKEA’s Belated Ecommerce Sprint

Need a real-life example of the financial consequences of neglecting your ecommerce experience? IKEA’s CEO recently conceded that the company is playing catch-up to other online retail giants. Its latest earnings report showed their annual sales have slowed over the past couple of years. Only 70% of IKEA’s products are available online, and the site… read more

Perspectives on Customer Journey Mapping: Part 2

The Omni-Brand Customer Journey Omni-channel customer journeys of the type laid out in Part 1 of this blog entry dominate much of the  e-commerce thought leadership conversation these days.  As we have developed customer journey mapping methodologies within our own practice, however, we have discovered that omni-brand customer journeys occur more and more frequently.  The… read more

Perspectives on Customer Journey Mapping: Part 1

Would your enterprise benefit from developing omni-brand as well as omni-channel journey maps? This is a two-part blog that looks at how customer journeys evolve and how brand perspectives must adapt if they are to extract all the potential value from any journey mapping exercise. Every journey should be specific to a persona.  In this… read more

Poor Usability Imposes a Time Tax On Your Users

It doesn’t matter whether your users are visitors to your website or customers for your software.  It doesn’t matter whether they are consumers or business people.  Their time is precious to them. Time magazine recently published an article that claimed Americans would pay $2,700 for an extra hour a day.  Small business owners report that… read more

Meet our New Customer, the Content Marketing Manager

Changes in our Customer Mix Reflect the Seismic Changes Happening to the Business World Is the rapidly changing digital world changing who you serve?  It is certainly changing ours.  But that is nothing new.  Usability Sciences has been around for 25 years.  Our “customer” has appeared in many guises over that span.  The key, for… read more

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CLIENT TESTIMONIALS

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