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The Usability Blog
A Practical Guide to User Experience Insights
e-commerce

How Does Your CX Compare to the Competition?

How successful are you at measuring customer experience? While working with many of our customers, we’ve noticed that they’re implementing CX measurement programs to help guide them in making improvements.  In support of this effort, we’ve developed a CX Measurement Index to help our customers and prospects get a clear picture of how successful other… read more

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Password Rules Should Never be Hidden!

Don’t hide the password rules from potential customers! We all have experienced the anxiety of coming up with a secure and unique password when creating a new account. Too often we simply relied on a familiar stand-by used for other accounts and risked the hackers delight at getting one password to open them all. As… read more

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Pokémon Go and Server Problems

Like a lot of other people, I’ve recently become enamored with the new game Pokémon Go (an “augmented reality” game that encourages players to actively explore the real world to catch creatures known as Pokémon). And, also like a lot of other people, I’ve experienced a lot of issues with the game; given the explosive… read more

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How to Decide Between a DIY UX Tool or a Full UX Test

With all the new do-it-yourself UX tools available to professionals, it’s becoming more difficult to know which direction is the right one for your company. You might spend hours researching different Usability companies as well as their various online tools trying to decide if a full usability study or a quick online survey is the… read more

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A CX Failure: My Mother’s Rant

I like to try to call my mother on my way in to work most days. It’s a great opportunity to catch up on what’s going on in each other’s lives, see how things are going, and start the day with a friendly chat. I was chatting with her the other day about her trip;… read more

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Meet Us at IRCE!

Heading to IRCE this year? We’ll be there in booth 466. Stop by and chat about all things UX, CX, and everything in between. The show kicks off on June 7 at McCormick Place in Chicago, and continues through to the 10th. If you’d like to meet up with one of our team while at… read more

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C-Suite CX Warning!

Learn from Costco and test (duh) digital before you deploy! If you are an occupant of the C-suite, you have been assailed for at least the last 24 months by a blizzard of research reports urging upon you the need for digital transformation.  Drive digital into the heart of the customer experience, says Forrester (or… read more

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The Wrong and Right Mentalities for Omni-Channel

The Wrong Mentality: Last month, I wanted to buy a video game. I looked it up online at Amazon, but then thought, we’re already out running errands and my wife wants to go to Target. I wonder if I could get it there. So I went to Target’s website on my phone and found that… read more

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The Usability of Remotes

Every so often we feature user experience based reviews of everyday items. With that being said, back in November, I had a very successful Black Friday and got myself a new receiver and remote control for my home theater (online, of course, no way I’m fighting Black Friday crowds for any deal). Now lots of… read more

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CLIENT TESTIMONIALS

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Kevin King
Senior Director of Digital Media, A&E Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company