Phase 3
Establish Best Practices

UCD Phase #3: Assess competition and best practices.

In this phase we suggest our Comparative Best-of-Breed research solution to collect competitive data to help identify user-preferred, best-of-breed features and functions. We also suggest our Panel-Based Competitive Benchmarking to support the building of a SWOT analysis and to determine your website’s competitive position.

How to create a truly usable external design.


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“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Kevin King
Senior Director of Digital Media, A&E Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company