Executive Leadership
President: Jeff Schueler
Jeff Schueler founded Usability Sciences in 1988. In this leadership role, he has helped shape the Usability and User Experience marketplace by helping start professional associations such as the UPA, speaking at key industry events and providing insight to television and print media. Prior to founding Usability Sciences, Jeff held various management roles at IBM where he spent the first 20 years of his career. Several career altering events at IBM led him to seek alternatives, and the result was Usability Sciences. Jeff is a former engineering officer in the United States Navy and has a Bachelor of Science from Muhlenberg College. His outside interests include a never ending search for great red wines under $15, exercise, and bass fishing.
Chief Strategy Officer: Roger Beynon
Roger Beynon joined Usability Sciences as our Chief Strategy Officer in 2001 from Gulliver Ritchie Associates (GRA), a training and consulting company he helped establish in 1987. Roger and his two partners sold GRA to publicly-traded Provant Inc. in 1998. As Chairman of GRA, Roger helped grow the business from a three-person venture to a 125-employee operation. While with GRA, Roger conceived and deployed proprietary programs on Change Management and Relationship Building, two topics he has written and spoken about extensively. Before starting GRA, Roger worked as a freelance writer and as a speech writer. Roger has a Masters degree in Radical Intellectual Thought in the Seventeenth Century English revolution. He's still not sure why.
Vice President of Usability Practices: Scott Kincaid
Scott Kincaid has been a pioneer in the usability industry since 1992 when he started working at Usability Sciences. Since that time he has had a guiding hand in the evolution of user experience as it has migrated from Windows 3.1 and Windows 95, through the awkward adolescence of the Internet, to the current level of technology we enjoy today. As VP of Usability Practices, Scott's main focus is to define solutions and integrate the knowledge of our traditional lab-based research with our online user experience practice. In his career Scott has managed over 400 usability projects, in 12 different countries for many Fortune 1000 companies, such as Dell, Hewlett Packard, Microsoft, and Salesforce.com. As part of his commitment to improve the user experience industry, he was elected to serve a three year term on the Board of Directors for the Usability Professionals’ Association (UPA). Though Scott has a Computer Science degree from Texas A&M University, his mantra has always been, "I just want to play on computers, I don’t want to program them...", which is why the usability field has been such a great career for him. His outside interests include helping his wife keep his twin boys and daughter from running away from home to join the circus.
Vice President of User Experience Operations: Scott Gunter
Scott Gunter joined Usability Sciences in 1998 and has overall leadership and management responsibility for our traditional lab-based and online user experience practices. Additionally, Scott works with the sales and marketing team to explore business opportunities, craft tailored solutions for our clients, and develop sales and marketing strategies for our service offerings. In his career at Usability Sciences, Scott has lead client engagements across an array of companies and industries utilizing our comprehensive portfolio of user experience research solutions. Clients that Scott has worked with include Microsoft, J.C. Penney, Nokia, Kohl’s, Oracle, and Nike. Scott graduated from Texas A&M University with a BS in Computer Science but quickly learned that telling programmers what to fix was more fun than being one. His outside interests include playing basketball, visiting Texas wineries, and analyzing everything he comes in contact with. Did you think we could turn this off?
Vice President Finance & Administration: Hub Bares
Hub Bares joined Usability Sciences in 2008 and has overall leadership responsibility for finance and administration for the company. Prior to joining Usability Sciences, Hub served in the same capacity for Intec Telecom Systems and held financial roles for CHR Solutions and GTE (now Verizon). Along his career he has been involved extensively in mergers, acquisitions and transition management with software and technology businesses. Hub has a Masters degree in business administration from the University of Washington and an Accounting degree from California State University at Fresno. Hub has given up 10 years of training and marathon races for horseback riding, which is easier on his knees, if he can just stay in the saddle.
Executive Vice President of Sales: Tom Cherry
Tom Cherry joined Usability Sciences in June 2003. Tom leads global sales for the company. Prior to Usability Sciences, Tom served 22 years with IBM in assorted marketing and sales executive roles. After IBM Tom worked with several software and services start-up ventures. Tom has his Bachelor of Science in Business Administration from the University of Illinois at Champaign.
Our website usability experts offer web usability and testing services to help promote your business.