Executive Management Team
Leading, Guiding, Managing our Future

Executive Leadership

President: Jeff Schueler

Jeff Headshot(2) - whitebackgroundJeff Schueler founded Usability Sciences in 1988. In this leadership role, he has helped shape the Usability and User Experience marketplace by helping start professional associations such as the UPA, speaking at key industry events, and providing insight to television and print media. Prior to founding Usability Sciences, Jeff held various management roles at IBM where he spent the first 20 years of his career. Several career altering events at IBM led him to seek alternatives, and the result was Usability Sciences. Jeff is a former engineering officer in the United States Navy and has a Bachelor of Science from Muhlenberg College.  His outside interests include a never ending search for great red wines under $15, exercise, and bass fishing.

Chief Strategy Officer: Roger Beynon

Roger Headshot(1) -whitebackgroundRoger Beynon joined Usability Sciences as our Chief Strategy Officer in 2001 from Gulliver Ritchie Associates (GRA), a training and consulting company he helped establish in 1987. Roger and his two partners sold GRA to publicly-traded Provant Inc. in 1998. As Chairman of GRA, Roger helped grow the business from a three-person venture to a 125-employee operation. While with GRA, Roger conceived and deployed proprietary programs on Change Management,  and Relationship Building and Trust, topics he has written and spoken about extensively. Before starting GRA, Roger worked as a freelance writer and as a speech writer. Roger has a Masters degree in Radical Intellectual Thought in the Seventeenth Century English revolution. He’s still not sure why.

Vice President of Customer Experience: Scott Kincaid

Scott Kincaid2Scott Kincaid started at Usability Sciences 20+ years ago with a lofty goal to make the world a little more intuitive, one bit at a time.  As to be expected in small companies, he has worn many hats including; Researcher, Operations Manager, Sales Engineer, salesforce.com admin, Executive.  In his time of user research consulting, Scott worked for a wide range companies including Salesforce, Procter & Gamble, Microsoft, and Dell.  In addition to his consulting experience at USC, Scott spent 4 years as the Director of User Research within the R&D group at salesforce.com in San Francisco.  While the corporate life was a great experience, Scott eventually migrated back “home” to Usability Sciences to be closer to family and get back into consulting.  When not at work, Scott can be found mountain biking on the trails around Dallas (yes, there are actually mountain biking trails in Texas!) or at home with his wife and three kids.


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“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Kevin King
Senior Director of Digital Media, A&E Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company