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Learn from Costco and test (duh) digital before you deploy! If you are an occupant of the C-suite, you have been assailed for at least the last 24 months by a blizzard of research reports urging upon you the need for digital transformation. Drive digital into the heart of the customer experience, says Forrester (or… read more
The Wrong Mentality: Last month, I wanted to buy a video game. I looked it up online at Amazon, but then thought, we’re already out running errands and my wife wants to go to Target. I wonder if I could get it there. So I went to Target’s website on my phone and found that… read more
Every so often we feature user experience based reviews of everyday items. With that being said, back in November, I had a very successful Black Friday and got myself a new receiver and remote control for my home theater (online, of course, no way I’m fighting Black Friday crowds for any deal). Now lots of… read more
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as of August 19, 2014
“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”
Senior Director of Digital Media, A&E Television Networks
“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”
Group Product Director
Digital Marketing, Pharmaceutical Company