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Today, launching a new website has many highly-interested stakeholders. This is a cautionary tale of what can happen when UX testing was not done earlier in the design process of a pharma website.
But decisions without data are a recipe for disaster. You could be the fastest developer in the world, turning around attractive, bug-free products at the drop of a hat, but if you don't know what the user is thinking, the product will fail. User research remains critical in this Agile world.
The DFW Organization Development Network is hosting “OD Sound Bites”, and Usability Sciences’ Scott Kincaid will be giving a presentation entitled, “Identifying the Blockers of Success.”
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as of August 19, 2014
“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”
Senior Director of Digital Media, A&E Television Networks
“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”
Group Product Director
Digital Marketing, Pharmaceutical Company