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The Usability Blog
A Practical Guide to User Experience Insights

What I talked about at Ignite DFW

In January, I had the opportunity to present, “Bad User Experience is never done with Malice” at the local Dallas Ignite event. For those unfamiliar with this structure, each speaker is given 5 minutes to present 20 slides on a topic of their choice. While this alone doesn’t sound that difficult, there was an added wrinkle to consider: the slides automatically transition every 15 seconds.

To learn more, including how User Experience is at the intersection “where fingers meet technology,” check out the video below:

If you’d like to see more, check out the other speakers at the Ignite DFW event.

-Scott Kincaid, VP of Customer ExperienceUsability Sciences


Bad user experiences aren’t created with malice, they’re caused by accidents and ignorance. The right user research will uncover these problems. Reach out to us to learn more.

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