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The Usability Blog
A Practical Guide to User Experience Insights

Monthly Archives: January 2016

Promo Emails Only Work If Your Site Does

Earlier last week, I received an email from Panera Bread promoting their ‘Clean Pairings Menu’ with options for 500 calories or less. Excited at the possibility of having my absolute favorite soup (cheddar broccoli, YUM!) and a salad or sandwich for only 500 calories, I immediately clicked on the link. What happened next was both… read more

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