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The Usability Blog
A Practical Guide to User Experience Insights

Measure & Optimize the Digital Customer Experience

Our CSO, Roger Beynon, recently conducted a webinar for Qualtrics. In this webinar Roger discusses:

  • The seven levels that comprise a comprehensive Customer Experience analysis framework
  • How Site Intercept can facilitate behaviorally- and contextually-triggered data collection within that framework
  • How the framework helps dictate improvement priorities for your site to drive greater customer conversion, retention, and loyalty

Check out the video or the slide deck below to learn more.  If you’d like to speak further about anything we discuss here, then please contact us.

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