5 Secrets for Usability Recruiting
Every usability research project requires the right participants, It takes a lot of concentrated effort to get those participants. To highlight the importance of a recruiting here are five secrets for usability testing straight from our recruiting team.
- The first and most critical step, build a robust screener. The screener is the most important part of recruiting; it will qualify or disqualify a user while also placing them in the correct segment. Also incorporate multiple screener formats when possible. For example, using a short online screener to first gather high-level information, followed by a phone screen.
- Floaters or extra users are a must. There is nothing worse than having a room full of stakeholders waiting to watch a usability session, only to have a last-minute cancellation or no-show. Paying extra for floater coverage is well worth the cost.
- Give yourself enough time to complete the recruit. Some projects can be recruited in a few days, but always give enough time for any hurdles that may arise, especially if there are complicated segments involved. A good rule of thumb is two weeks for a standard usability project.
- Know your database or client/customer pool and when to outsource. Even the best recruiting agencies must outsource from time to time, depending on the needs and requirements of each project.
- Set expectations with your users. Inform each user what to expect during their session, especially if they have never participated in usability research before. Send them directions, parking instructions and a direct phone number in case they get lost. A frazzled user is not a good way to start a session.